2023 Writing in Review

2023 Writing in Review

It has been an active year on the blog, so as 2023 draws to a close I’ve taken a little time to look back over the year. Taking time to review and capture what we’ve learned is a core value at SocialOptic, and part of the closed loop process we use to grow. This year...
The Quality in Qualitative Data

The Quality in Qualitative Data

Online survey platforms have grown exponentially over the past 20 years or so, both in the number available in the market and the features and functionality of them. This growth has been fuelled by improvements to the development speed, processing speed and...
Using Data for Decisions

Using Data for Decisions

It’s always a pleasure to switch from podcast host to being a podcast guest. This month Jenni Field invited me on to the “Redefining Communications with Jenni Field” podcast, to talk about data-driven decision making and organisational change. Follow...