About us

Our Mission

Revolutionising Business Decision-making, Communication and Planning

The SocialOptic Mission is to help people Work Together by bringing the understanding and clarity required to make better decisions about the things that matter. We help governments to make better informed legislation, regulators to create safer industries, healthcare, education and training providers to deliver better services and be the best employers. Our unique platform and web-based tools transform projects, programs and culture by helping organisations to understand their people, service users, suppliers and the public.

Our Purpose

We believe in building an equitable and just world, where people are treated with dignity and respect, and act in a responsible and sustainable way. We are working to build a world where everyone has a voice that is heard, and where differences are viewed as valuable opportunities. We belive people will always achieve more by working together than they ever can working alone. Humans are, by design, social creatures, and even knowledge only exists within a social context, realising its real value when it is shared, not when it is captured. Knowledge requires context and history, which is why we build social engines that turn subjective opinion into transformative insight that brings the wisdom today’s leaders need, to build the best future. We invite you to work with us.

Our History

Headquartered in the UK, at the heart of the M3/M4 technology corridor, SocialOptic has been serving customers across government, education and the private sector for 15+ years.

Back in 2008, our founders had become deeply frustrated with the choice between unmanagable spreadsheets and hard-to-use, cumbersome software tools that used outdated methodologies for managing their planning, collaboration and decision-making. Out of that frustration a set of tools were born, with a visual, intuitive approach that has transformed the way we do business.

Fast-forward to today and SocialOptic’s people-focused tools are enabling data-driven collaboration, communication and decision-making in business, government, and education around the world. From employee engagement to compliance and risk management, supporting critical decision-making, SocialOptic solutions are underpinning best practice in teams worldwide.

SocialOptic 15 Years

SocialOptic is based in the UK, at the heart of the M3/M4 technology corridor. You can find out more about us via our blog, follow us on LinkedIn, X (Twitter) or Facebook, or get in touch. We are always happy to explore ways we can help.


Social: Human interaction, collaboration and responsibility.

Etymology: Middle French ‘social’ (14c), from Latin socialis (“of companionship, of allies; united, living with others”), from socius (“a companion, fellow, partner, associate, ally”).

Attitudes, orientations, or behaviours which take the interests, intentions, or needs of other people into account. Of or relating to people or society in general. Of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society (Meriam-Webster).

Optic: Visible, transparent and seen.

Etymology: 15c, Middle French ‘optique’ (13c), from Latin opticus “of sight or seeing”, from Ancient Greek optikós, “of or having to do with sight”, from optos visible, seen; root of opsesthai “going to see,”

The branch of physics which involves the behaviour and properties of light, including its interactions with matter and the construction of instruments that use or detect it. (wikipedia). Of or relating to vision or the eye (Meriam-Webster).