A Few Smart People and a Thousand Robots

A Few Smart People and a Thousand Robots

We have a saying at SocialOptic: “a few smart people and a thousand robots.” Initially, you might hear us using it to explain the automation behind our products, but it has a deeper, more significant meaning too; it’s a phrase which encapsulates our...
Are you speaking my language?

Are you speaking my language?

An obvious, but often missed, aspect of accessibility for surveys is translation. If the people you are asking don’t speak your survey’s language, or it is a second or third language for them, then you have put up a significant barrier to getting the...

Updates to GOV.UK Pay

On 2 June, the Government Digital Service announced that Adyen would take over from Stripe as the payment provider behind GOV.UK Pay, covering local authorities, police forces, the armed forces and the rest of the non-Crown public sector. Around 1,000 services are...
There is no painless route to automation

There is no painless route to automation

Every automation project and vendor turns up with the same promise: all of the gain, no pain. Install an app, press a button and the organisation digitises itself overnight, without anyone having to change a thing. Its a lovely idea, at least it would be, if it were...
How Computers Learnt to Read

How Computers Learnt to Read

Why a 1980’s algorithm from Cambridge still matters There’s a moment which anyone who’s worked with survey data at scale will recognise: when you realise that the numbers alone aren’t enough. The scores tell you something has changed, but it is...
A Year in Review – 2025

A Year in Review – 2025

When I look back at the year’s achievements, it’s hard to believe that so much has happened in the space of 12 months. As the northern hemisphere air turns chilled, and homes welcome us in with the smells of Christmas spice and festive treats, indulge us for a moment...
From 15 to 16: Growing Together

From 15 to 16: Growing Together

I get to use this logo one last time, before we hit 16… Our 15th birthday wasn’t just a milestone; it was a great moment to celebrate how far we’ve come with our customers and the new opportunities we’re creating together. Over the past year, we’ve seen our...