by Benjamin Ellis | Mar 30, 2023 | Announcements, Leadership, Surveys
I vividly remember the first time that I spoke about the theory of planned behaviour (TPB) in the context of organisational transformation. It was almost two decades ago at a conference for communications professionals. The room was packed, and as I explained the...
by Benjamin Ellis | Mar 2, 2023 | Announcements, Leadership
Since the start of my career in technology I have been keenly aware of the role culture has in the success of a business. I remember my first week working in Silicon Valley, as Friday afternoon rolled around, pizzas arrived at the office and family members and company...
by Benjamin Ellis | Jan 31, 2023 | Announcements, Leadership
You’ve either heard of the closed-loop process or you haven’t. Here at SocialOptic, it’s something we incorporate into our daily working practice and we encourage our clients to do the same. Why? Because when you look at high-performing organisations you see a...
by Benjamin Ellis | Oct 8, 2021 | Announcements, Leadership
When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...
by Benjamin Ellis | Feb 20, 2019 | Leadership
Earlier this month I caught up with Bruce Daisley, VP EMEA, Twitter, ahead of the launch of his new book “The Joy of Work”, which is already a No.1 Sunday Times Bestseller. Bruce is well known, not only for his role at Twitter, but also for the...
by Benjamin Ellis | Sep 15, 2017 | Announcements, Leadership, On the road
September saw The Telegraph hosting a panel discussion at their London offices on using technology to transform smaller businesses. The panel included Raja Saggi (head of SMB marketing, UK and Ireland, Google), Luke Hughes (co-founder, Origym), Shashi Verma (Chief...
