Getting to Better Business

Getting to Better Business

When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...
Rediscovering the Joy of Work

Rediscovering the Joy of Work

Earlier this month I caught up with Bruce Daisley, VP EMEA, Twitter, ahead of the launch of his new book “The Joy of Work”, which is already a No.1 Sunday Times Bestseller. Bruce is well known, not only for his role at Twitter, but also for the...
Everybody PANIC!

Everybody PANIC!

What if you could have a machine that could create an infinite (or at least unlimited) improvement in your business? Let’s call it “The Infinite Improvement Machine”.  Sounds interesting perhaps? Intriguing even? But perhaps you are feeling a little...