A Year in Review – 2025

A Year in Review – 2025

When I look back at the year’s achievements, it’s hard to believe that so much has happened in the space of 12 months. As the northern hemisphere air turns chilled, and homes welcome us in with the smells of Christmas spice and festive treats, indulge us for a moment...
A Year in Review – 2024

A Year in Review – 2024

It’s come to that time of year when the air is cool, the windows are frosty and we hope for the magic of snow (with no thought of the slush that comes after!). These times lead us to think back on what we’ve achieved and the journey we’ve taken over the last year,...
A culture of Kaizen

A culture of Kaizen

In the SocialOptic product team, Kaizen is a word that crops up frequently.  It is a compound of two Japanese words that together translate as “good change” or “improvement”.  We have ambitious plans, but balance this with little and often...