How Computers Learnt to Read
Why a 1980’s algorithm from Cambridge still matters There’s a moment which anyone who’s worked with survey data at scale will recognise: when you realise that the numbers alone aren’t enough. The scores tell you something has changed, but it is...
SocialOptic Appointed to NHS SBS Patient/Citizen Communication Framework for Patient Experience
SocialOptic has been appointed as a supplier on the NHS Shared Business Services Patient/Citizen Communication Framework Agreement for Lot 5 – Patient/Citizen Experience, including the Friends and Family Test.
There’s something we need to tell our word clouds.
It’s not so much a goodbye. It’s more of a “see you less often.” When we built the first version of SurveyOptic, text analysis wasn’t feasible at the speed and scale we needed. Word clouds came to the rescue as an efficient, even...
A Year in Review – 2025
When I look back at the year’s achievements, it’s hard to believe that so much has happened in the space of 12 months. As the northern hemisphere air turns chilled, and homes welcome us in with the smells of Christmas spice and festive treats, indulge us for a moment...