Human-centric big data management, people analytics and decision making insight.
Driving digital transformation, from regulatory compliance to global innovation and collaboration.

Enterprise grade data collection, management and analytics for employee engagement, lead generation, customer satisfaction and compliance. Minimise the work involved in data collection and management, with automated reporting and life cycle managemnt.



Map and visualise dependencies, flow and relationships, to ensure first things really come first, identify pinch points and critical flows.



Clear, collaborative and accountable data-driven decision making. Supporting stakeholders, managing risk and accelerating decisions.


Milestone Planner

Timeline driven planning for teams and organisations



Human interaction, collaboration and responsibility

Etymology: Middle French ‘social’ (14c), from Latin socialis (“of companionship, of allies; united, living with others”), from socius (“a companion, fellow, partner, associate, ally”).

  1. Living organisms, including humans, are social when they live collectively in interacting populations, whether they are aware of it or not, and whether the interaction is voluntary or involuntary. (wikipedia)
  2. Of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society (Meriam-Webster)
  3. Attitudes, orientations, or behaviours which take the interests, intentions, or needs of other people into account.
  4. Of or relating to people or society in general


Visual, transparent measurement and management

Etymology: 15c, Middle French ‘optique’ (13c), from Latin opticus “of sight or seeing”, from Ancient Greek optikós, “of or having to do with sight”, from optos visible,seen; root of opsesthai “going to see,”

  1. The branch of physics which involves the behaviour and properties of light, including its interactions with matter and the construction of instruments that use or detect it. (wikipedia)
  2. Of or relating to vision or the eye (Meriam-Webster)
  3. Transparent measurement – (Brit) trademark a device attached to an inverted bottle for dispensing measured quantities.

SocialOptic is about visualising human attitudes and interactions to create more effective and sustainable organisations. SocialOptic produces solutions that apply technology to the problems of human interaction, decision making and planning. We help organisations to make better, data-driven, decisions.

Social Machines for Human Networks
We deliver solutions that work with big data, instrumenting and visualising commitments, opinions, attitudes and behaviors to enable businesses to operate effectively and sustainably.

By putting people at the centre of every system, connected with collaborative web technology, we harness the power of data to generate insights and improve organisational learning. Our tools enable effective collaboration, create new knowlege, and control risks.