Harness the power of human perspective.

From employee insights to service experience, from supplier engagement to strategic transformation, we will help you make the decisions that take you forward.

SocialOptic

People insights with human-centric data management to understand experiences, attitudes and capabilities.
Driving transformation, from culture and regulatory compliance to innovation and collaboration.

Enterprise grade data collection, management and analytics for employee engagement, lead generation, customer satisfaction and compliance. Minimise the work involved in data collection and management, with automated reporting and life cycle managemnt.

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ThisBeforeThat

Map and visualise dependencies, flows and relationships, to ensure first things really come first, identify pinch points and critical dependencies.

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DecisionEar

Clear, collaborative and accountable data-driven decision making. Supporting stakeholders, managing risk and accelerating decisions.

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Milestone Planner

Collaborative, outcome and timeline driven planning, for teams and organisations.

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At SocialOptic, our vision is to foster more effective and sustainable organisations. We’re not just about making better decisions – we’re about forging better relationships, helping people to work together more effectively.

Our platform uses the power of data science, machine learning, data visualisation, and psychology to translate human opinion and behaviour into actionable, strategic insights.

Employee surveys – What’s Hot for 2025

A quick round up of what we’ve been seeing in recent months when it comes to employee surveys, and how we predict that will pan out during the year. The return of the 360 feedback survey The 360 Degree Feedback Survey first surfaced during the 1940's as a way of...

A Year in Review – 2024

It’s come to that time of year when the air is cool, the windows are frosty and we hope for the magic of snow (with no thought of the slush that comes after!). These times lead us to think back on what we’ve achieved and the journey we’ve taken over the last year,...

Growing with G-Cloud

The 14th wave of the Crown Commercial Service framework G-Cloud went live earlier this month, and for SocialOptic, this is the 8th consecutive G-Cloud wave that our solutions have been approved on since we started on the framework in 2015. When it comes to working...

Happy 15th Birthday SocialOptic

On a sunny afternoon. No hang on, wait, this was the UK in September… After a torrential downpour that flooded the streets and shut local roads, the SocialOptic team gathered at Login Lounge, our home base, co-working space and amazing music venue, to celebrate a...

15 Years of SocialOptic

This year is our 15th anniversary. It feels simultaneously like just yesterday and a lifetime ago since SocialOptic went from an idea to a business with customers. I am profoundly grateful to those who have supported us along the way, and to those who encouraged me to...

SurveyOptic Secures APUC Framework Agreement for Staff Engagement Surveys

We are excited to announce that SurveyOptic has achieved a significant milestone by becoming part of an APUC Framework Agreement, making it even easier for Scottish HE and FE institutions to procure our support for their staff engagement surveys. Having demonstrated...

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