Social, n:

Etymology: Middle French ‘social’ (14c), from Latin socialis (“of companionship, of allies; united, living with others”), from socius (“a companion, fellow, partner, associate, ally”).

  1. Living organisms, including humans, are social when they live collectively in interacting populations, whether they are aware of it or not, and whether the interaction is voluntary or involuntary. (wikipedia)
  2. Of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society (Meriam-Webster)
  3. Attitudes, orientations, or behaviours which take the interests, intentions, or needs of other people into account.
  4. Of or relating to people or society in general

Optic n:

Etymology: 15c, Middle French ‘optique’ (13c), from Latin opticus “of sight or seeing”, from Ancient Greek optikós, “of or having to do with sight”, from optos visible,seen; root of opsesthai “going to see,”

  1. The branch of physics which involves the behaviour and properties of light, including its interactions with matter and the construction of instruments that use or detect it. (wikipedia)
  2. Of or relating to vision or the eye (Meriam-Webster)
  3. Transparent measurement – (Brit) trademark a device attached to an inverted bottle for dispensing measured quantities.


SocialOptic builds social machines that visualise human attitudes and interactions, creating more effective and sustainable organisations by applying technology to the problems of decision making and planning. We created closed loop systems that enable better, data-driven, decision making.
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