From start up to scale up to grown up.

Tools for the journey….

We harness the power of human data with data science and web technology

to boost productivity, reduce risk and deliver cultural change.

From compliance and security, to employee engagement and digital transformation,

we will help you to make the right decisions to succeed.


Human-centric big data management, people analytics and decision making insight.
Driving digital transformation, from regulatory compliance to global innovation and collaboration.

Enterprise grade data collection, management and analytics for employee engagement, lead generation, customer satisfaction and compliance. Minimise the work involved in data collection and management, with automated reporting and life cycle managemnt.


Map and visualise dependencies, flow and relationships, to ensure first things really come first, identify pinch points and critical flows.


Clear, collaborative and accountable data-driven decision making. Supporting stakeholders, managing risk and accelerating decisions.

Milestone Planner

Collaborative, outcome and timeline driven planning, for teams and organisations.


SocialOptic is about visualising human attitudes and interactions to create more effective and sustainable organisations. SocialOptic produces solutions that apply data science, machine learning and visualisation technologies to the problems of human interaction, decision making and planning. We help organisations to make better, data-driven, decisions.



Social Machines for Human Networks
We deliver solutions that use machine learning on big data, instrumenting and visualising commitments, opinions and attitudes, adding artificial intelligence to enable businesses to operate effectively and sustainably.

By putting people at the centre of every system, connected with collaborative web technology, we harness the power of data to generate insights and improve organisational learning. Our tools enable effective collaboration, create new knowledge, and control risks.


Business Continuity Statement

In short, whilst these are deeply challenging times, not much has changed operationally for SocialOptic in the last few weeks. SocialOptic has been a ‘remote first’ company since it was founded, over 10 years ago. All of our team and associates are home-based and have...

Engaging Remote Workers – communication for frontline staff

Last week, Redefining Communications published the results of an intensive piece of research that came out of our partnership looking into communicating with remote, desk-less workforces. Understanding how these workers are served by the communications channels is a...

Rediscovering the Joy of Work

Earlier this month I caught up with Bruce Daisley, VP EMEA, Twitter, ahead of the launch of his new book "The Joy of Work", which is already a No.1 Sunday Times Bestseller. Bruce is well known, not only for his role at Twitter, but also for the "Eat Sleep Work Repeat"...

GDPR – Final First Steps

It is the final count down to GDPR (our GDPR countdown clock feels like it moves faster each day). As the ICO's Elizabeth Denham, pointed out at the ICO Data Protection Practitioners Conference last month, there are just a few weeks until the GDPR comes into force....

Small Businesses Data Protection and GDPR

First the good news, if you are a small business in the UK. The ICO have set up a new GDPR hotline, which is a telephone advice service for businesses with less than 250 people to help them with the new data protection laws. It goes live on the 1st November and will...

GDPR in the UK – The Data Protection Bill

There has been significant activity around on GDPR in the UK this month: The Data Protection Bill had its second reading in the House of Lords, and is now heading to the committee stage. The bill provides for the UK's implementation of GDPR, with some special twists...