From start up to scale up to grown up

tools for the journey

We harness the power of human data with web technology to boost productivity, reduce risk and deliver cultural change.


Human interaction, collaboration and responsibility

Etymology: Middle French ‘social’ (14c), from Latin socialis (“of companionship, of allies; united, living with others”), from socius (“a companion, fellow, partner, associate, ally”).

  1. Living organisms, including humans, are social when they live collectively in interacting populations, whether they are aware of it or not, and whether the interaction is voluntary or involuntary. (wikipedia)
  2. Of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society (Meriam-Webster)
  3. Attitudes, orientations, or behaviours which take the interests, intentions, or needs of other people into account.
  4. Of or relating to people or society in general


Visual, transparent measurement and management

Etymology: 15c, Middle French ‘optique’ (13c), from Latin opticus “of sight or seeing”, from Ancient Greek optikós, “of or having to do with sight”, from optos visible,seen; root of opsesthai “going to see,”

  1. The branch of physics which involves the behaviour and properties of light, including its interactions with matter and the construction of instruments that use or detect it. (wikipedia)
  2. Of or relating to vision or the eye (Meriam-Webster)
  3. Transparent measurement – (Brit) trademark a device attached to an inverted bottle for dispensing measured quantities.


Human-centric big data management, people analytics and decision making insight.
Driving digital transformation, from regulatory compliance to global innovation and collaboration.

Enterprise grade data collection, management and analytics for employee engagement, lead generation, customer satisfaction and compliance. Minimise the work involved in data collection and management, with automated reporting and life cycle managemnt.


Map and visualise dependencies, flow and relationships, to ensure first things really come first, identify pinch points and critical flows.


Clear, collaborative and accountable data-driven decision making. Supporting stakeholders, managing risk and accelerating decisions.

Milestone Planner

Timeline driven planning for teams and organisations

SocialOptic is about visualising human attitudes and interactions to create more effective and sustainable organisations. SocialOptic produces solutions that apply technology to the problems of human interaction, decision making and planning. We help organisations to make better, data-driven, decisions.

Social Machines for Human Networks
We deliver solutions that work with big data, instrumenting and visualising commitments, opinions and attitudes to enable businesses to operate effectively and sustainably.

By putting people at the centre of every system, connected with collaborative web technology, we harness the power of data to generate insights and improve organisational learning. Our tools enable effective collaboration, create new knowledge, and control risks.

Measuring Employee Engagement

Measuring Employee Engagement is a topic that has had whole books devoted to it. The October edition of Voice Magazine, from the IoIC, has an extensive article titled "All in good measure" on the topic. It is a comprehensive read, including different view points from...
Read More

Transforming Business with Technology

September saw The Telegraph hosting a panel discussion at their London offices on using technology to transform smaller businesses. The panel included Raja Saggi (head of SMB marketing, UK and Ireland, Google), Luke Hughes (co-founder, Origym), Shashi Verma (Chief...
Read More

Everybody PANIC!

What if you could have a machine that could create an infinite (or at least unlimited) improvement in your business? Let's call it "The Infinite Improvement Machine".  Sounds interesting perhaps? Intriguing even? But perhaps you are feeling a little skeptical?...
Read More

IASME and Cyber Essentials Certified

We are pleased to announce that earlier this year SocialOptic completed our Cyber Essentials certification, and that we are also IASME certified. We chose the Cyber Essentials certification to support our G-Cloud approved supplier status, and IASME to provide a...
Read More

Sales – Why Selling Matters

Every month folks from the Institute of Directors meet in Guildford to tackle a business topic in some very active discussion groups over coffee, and a hearty breakfast. This month's topic was “selling matters” - and if you run a business you know that it definitely...
Read More

Non-Responses in Surveys – NA Problem

Non-response is a big topic in survey design and management, and also quite a convoluted and complex one. The following is our learning over the last half-decade or so, and provides some background that helps in understanding "no answer" and "non-response" in surveys....
Read More