Getting to Better Business

Getting to Better Business

When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...
Rediscovering the Joy of Work

Rediscovering the Joy of Work

Earlier this month I caught up with Bruce Daisley, VP EMEA, Twitter, ahead of the launch of his new book “The Joy of Work”, which is already a No.1 Sunday Times Bestseller. Bruce is well known, not only for his role at Twitter, but also for the...
Transforming Business with Technology

Transforming Business with Technology

September saw The Telegraph hosting a panel discussion at their London offices on using technology to transform smaller businesses. The panel included Raja Saggi (head of SMB marketing, UK and Ireland, Google), Luke Hughes (co-founder, Origym), Shashi Verma (Chief...
Everybody PANIC!

Everybody PANIC!

What if you could have a machine that could create an infinite (or at least unlimited) improvement in your business? Let’s call it “The Infinite Improvement Machine”.  Sounds interesting perhaps? Intriguing even? But perhaps you are feeling a little...
We’re All in Sales

We’re All in Sales

I had the pleasure of listening to Daniel Pink talk at the RSA this week about sales. It was definitely a privilege – there was a 750-person waiting list, one of the largest in the RSA talk’s history – at least in part due to Daniel’s previous...