A Year in Review – 2024

A Year in Review – 2024

It’s come to that time of year when the air is cool, the windows are frosty and we hope for the magic of snow (with no thought of the slush that comes after!). These times lead us to think back on what we’ve achieved and the journey we’ve taken over the last year,...
A culture of Kaizen

A culture of Kaizen

In the SocialOptic product team, Kaizen is a word that crops up frequently.  It is a compound of two Japanese words that together translate as “good change” or “improvement”.  We have ambitious plans, but balance this with little and often...
Talking with AI

Talking with AI

I took a moment at the start of the week to experiment with Google NotebookLM. It is an AI-powered tool designed to assist with research and note-taking, but what’s really gaining attention is its ability to transform documents into a podcast interview, where two...
Happy 15th Birthday SocialOptic

Happy 15th Birthday SocialOptic

On a sunny afternoon. No hang on, wait, this was the UK in September… After a torrential downpour that flooded the streets and shut local roads, the SocialOptic team gathered at Login Lounge, our home base, co-working space and amazing music venue, to celebrate a...
15 Years of SocialOptic

15 Years of SocialOptic

This year is our 15th anniversary. It feels simultaneously like just yesterday and a lifetime ago since SocialOptic went from an idea to a business with customers. I am profoundly grateful to those who have supported us along the way, and to those who encouraged me to...
How to Approach Benchmarking in Employee Surveys

How to Approach Benchmarking in Employee Surveys

To benchmark or not to benchmark – that is the perennial question when reporting organisational surveys. That is understandable as there are many compelling reasons, both for and against, and it can be a minefield to navigate, so let us lay out some pointers to help...
Scope 3 Emissions Travel Survey

Scope 3 Emissions Travel Survey

If you’re starting to think about your scope 3 emissions reporting for the coming year, we can lend a helping hand when it comes to calculating employee commuting emissions, or even business travel. The nature of these mean they are more of a headache than some of the...
To survey or not to survey after a Reduction in Force

To survey or not to survey after a Reduction in Force

Reduction in Force is a is a rather stale term for what is always a significant event, both for the organisation and for each individual involved, whether they are leaving or staying.  High emotions, adrenalin and sleepless nights usually feature in the mix, and...
Culturalising Technology

Culturalising Technology

Default drivers and Culturalising Technology Understanding the meaning behind these two terms is profound when thinking about culture within a business and the role that technology has to play. Traditionally when reviewing business culture, areas such as leadership...
Two-Factor Authentication: Explained

Two-Factor Authentication: Explained

As digital systems have become more powerful and critical in delivering our business processes, so too has the importance of their security. It can be easy to forget how much data is held within these systems, from business financial data and customer data, to...