Dell Huddle – Business 2 Business Social Media Redux
On Monday Jim and myself headed down the road to Dell’s Bracknell office for their B2B Social Media Huddle. Here’s my redux of the day, via selected highlights from the Twitter stream. @kerryatdell kicked things off with an energiser – hence the picture – Thanks go to Kerry and Neville (@jangles) for organising a great day focussed on social media in the Business to Business context, with speakers from across industry and a good mixture of presentations, case studies and group discussions.
As well as the Twitter stream, I’ve added links to the presentations posted to slide share, so you can browse through for yourself. Neville started the presentations with a review of survey results and an overview of the major trends in the social media space:
And one of the great things about Twitter, is you never know who’s listening in:
There was lots of discussion about communities, as well as some examples of large scale community platforms:
The topic of ghost blogs (writing blogs on behalf of someone else) spilt over into a broader discussion on the web: Ghost written blogs – right or wrong?
Next up was Steve Lamb (@actionlamb) from Microsoft:
The culture theme re-emerged a number of times during the day – social media definitely isn’t culturally neutral and is much more personal that traditional marketing channels. While technology changes quickly, business culture moves at its own, slower, rate.
Steve touched on a favourite SocialOptic theme – is work somewhere you go or something you do? Milestone Planner let’s you share plans and objectives regardless of where you are or what time it is – the idea is to keep the focus on what you’re doing and need to do, rather than being limited by time and place.
Then it was my turn to brave the Twitter stream:
And just to make me feel young:
Although I wish I hadn’t mentioned age!
Then over to Richard Binhammer from Dell:
And we picked up a new Milestone Planner use for the day – it turns out to be handy for co-ordinating message timing across different social media channels and groups. Create a project, add the team members that might post, then create a work stream for each group or platfom:
Tada, see at a glance if you are over or under communicating on each, and play nice with people who are signed up to both email lists and social media groups. We’ll add that to the list.
And, to sum up in the words of John Duffy from Ipadio:
A technorati search on #dellb2b should net you other blog posts as they happen.