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Harnessing the Theory of Planned Behaviour

Harnessing the Theory of Planned Behaviour

by Benjamin Ellis | Mar 30, 2023 | Announcements, Leadership, Surveys

I vividly remember the first time that I spoke about the theory of planned behaviour (TPB) in the context of organisational transformation. It was almost two decades ago at a conference for communications professionals. The room was packed, and as I explained the...

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