A culture of Kaizen

A culture of Kaizen

In the SocialOptic product team, Kaizen is a word that crops up frequently.  It is a compound of two Japanese words that together translate as “good change” or “improvement”.  We have ambitious plans, but balance this with little and often...
15 Years of SocialOptic

15 Years of SocialOptic

This year is our 15th anniversary. It feels simultaneously like just yesterday and a lifetime ago since SocialOptic went from an idea to a business with customers. I am profoundly grateful to those who have supported us along the way, and to those who encouraged me to...
Culturalising Technology

Culturalising Technology

Default drivers and Culturalising Technology Understanding the meaning behind these two terms is profound when thinking about culture within a business and the role that technology has to play. Traditionally when reviewing business culture, areas such as leadership...