The ABC^2 of Goals

The ABC^2 of Goals

One of the great things about mid-month Friday is the 8:59 Mindshare Breakfast at Login Lounge. It’s a great way to start the day, exchanging ideas with fellow business folks over a great coffee and a tasty brioche. This month the conversation turned to the topic of...
Getting to Better Business

Getting to Better Business

When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...

Business Continuity Statement

In short, whilst these are deeply challenging times, not much has changed operationally for SocialOptic in the last few weeks. SocialOptic has been a ‘remote first’ company since it was founded, over 10 years ago. All of our team and associates are home-based and have...
Rediscovering the Joy of Work

Rediscovering the Joy of Work

Earlier this month I caught up with Bruce Daisley, VP EMEA, Twitter, ahead of the launch of his new book “The Joy of Work”, which is already a No.1 Sunday Times Bestseller. Bruce is well known, not only for his role at Twitter, but also for the...