The ABC^2 of Goals

The ABC^2 of Goals

One of the great things about mid-month Friday is the 8:59 Mindshare Breakfast at Login Lounge. It’s a great way to start the day, exchanging ideas with fellow business folks over a great coffee and a tasty brioche. This month the conversation turned to the topic of...
Getting to Better Business

Getting to Better Business

When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...