On a sunny afternoon. No hang on, wait, this was the UK in September… After a torrential downpour that flooded the streets and shut local roads, the SocialOptic team gathered at Login Lounge, our home base, co-working space and amazing music venue, to celebrate a milestone: 15 incredible years of being in business! The afternoon was filled with conversation, laughter, and a dash of friendly competition courtesy of the question-based ice breaker quiz (obviously fitting, given the team passion for questions). The quiz that followed also proved that even after 15 years, there’s still a bit more for everyone to learn about SocialOptic.

Reflecting on the journey

It was fantastic to see so many  so many faces from throughout our history in one room. The team enjoyed meeting everyone and catching up. As we cut into the cake, proudly bearing the SocialOptic logo (which has remained a constant since the FdK design – sorry the rain kept you stuck in Guildford!), it was a moment for me to reflect on how far we’ve come – from humble beginnings with some ideas scribbled on a napkin in a coffee shop, to pushing the existing web technologies to their limits, to becoming a leading insights platform provider.

From culture audits and employee engagement through customer and patient experience and assessments to large scale public consultations, our platform has empowered organisations to make more informed decisions and drive positive change. The journey has been shaped by our commitment to providing organisations with the tools and expertise to make better informed decisions, and our ‘WorkTogether’ approach remains at the heart of how we work, and everything we do.

SocialOptic 15th Birthday Cake

Moving forward with gratitude

To everyone who attended, thank you for being part of our journey. Your support, enthusiasm, and trust in us is why we are here. We’re grateful for the customers, partners, and friends who have believed in us from day one. As we enter the year ahead, we’re more excited than ever about what’s to come. With new product releases on the horizon, exciting features in development, and a growing customer base of leading organisations, it’s an incredible time to be at SocialOptic. Whether you are a long-standing partner or just discovering the power of SocialOptic, we are grateful for your support and look forward to exploring new frontiers together.

Let’s be part of your story

We would love to hear your thoughts on the journey. Share your comments below or reach us via the usual channels, and let’s continue the conversation. For more insights into how SocialOptic can help your organisation thrive, explore our blog for articles on survey best practices, fresh approaches and more. Here are a few recommended reads from our blog to get you started:

If you are thinking of running a public consultation, you are warmly invited to our upcoming webinar “So you want to run a public consultation“, and if you’d like to find out more about employee surveys or the process of running any survey, take a look at our Survey Webinars Page.

Thank you once again for being part of our journey. Here’s to many more years of working together to make a difference!