2023 Writing in Review

2023 Writing in Review

It has been an active year on the blog, so as 2023 draws to a close I’ve taken a little time to look back over the year. Taking time to review and capture what we’ve learned is a core value at SocialOptic, and part of the closed loop process we use to grow. This year...
Non-Responses in Surveys – NA Problem

Non-Responses in Surveys – NA Problem

Non-response is a big topic in survey design and management, and also quite a convoluted and complex one. The following is our learning over the last half-decade or so, and provides some background that helps in understanding “no answer” and...