Influenced by Measurement

Influenced by Measurement

A conversation at the recent Dell B2B event¬†at Google’s UK HQ, and a subsequent blog post, have finally prompted me into writing down some of my thoughts around the current trend of scoring influence, and the related social metrics industry that is being birthed...
Bridging on-line and off-line

Bridging on-line and off-line

Over the past year I’ve been fascinated by the way business interactions and processes weave their way in-between the on-line and off-line worlds. Digital has become the default format for the majority of business data as so much of our interaction and data...