Getting to Better Business

Getting to Better Business

When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...
Sales – Why Selling Matters

Sales – Why Selling Matters

Every month folks from the Institute of Directors meet in Guildford to tackle a business topic in some very active discussion groups over coffee, and a hearty breakfast. This month’s topic was “selling matters” – and if you run a business you know that it...

Business Impact of Predictive Analytics

This week Bucharest played host to Internet & Mobile World, where, as well as speaking about Social Media and Big Data, I joined a panel on the business impact of Predictive Analytics. The session was chaired by journalist and owner of lastiri.ro, Lucian Mindruta,...
Drowning in Data

Drowning in Data

With thanks to The Big Partnership, this is their interview with me, just after I stepped off of the stage at the 2010 Like Minds event in Exeter. In short: We don’t know what we don’t know! Many businesses are obsessed with information technology....