Most health and care services will tell you they listen to the people they serve. Fewer can demonstrate that listening and show how they acted on it. That is the difference that using SocialOptic makes.
This year we are a proud sponsor of the National Lived Experience Awards 2026. The awards celebrate co-produced, service-user-led projects across mental health, autism and learning disability services, and we support them because they stand for the same thing our work does. Everyone has a voice that should be heard.
What lived experience means in health and care
Lived experience is what a person knows about a condition, a service or a system because they have been through it themselves. In health and care it covers patients and service users, the carers and families around them, experts by experience who advise on and help design services, and the staff who deliver care day to day. Each of those is a distinct voice.
Co-production is what happens when those voices help shape a service. It means the people who use a service and the people who run it working together on decisions, from the wording of a survey through to the redesign of a ward round.
How SocialOptic captures those voices in a clear and structured way
Capturing a voice is just the start. The work is turning thousands of free-text comments into something that can be acted on, and then being able to show how that was followed through.
SocialOptic is the layer that does that. Our survey and insights platform, SurveyOptic, runs everything from a single ward’s patient experience survey to a national statutory consultation. Free-text analysis reads comments at a scale that no team could manage by hand, and it groups what people are saying, based on the meaning, rather than just counting keywords. For People’s Councils and other feedback forums we record the minutes and track the actions that come out of them, so a commitment made in a meeting can be followed through to the thing that changed. What you are left with is an auditable record: who said what, what was decided, and what was done about it.
We are the measurement and evidence layer. We do not run services or deliver care. What we do is make it possible to hear the people who do, and the people experience the service.
Trusted across the system
Lived experience is captured at every level of health and care, and SocialOptic is used at every level too: national regulators, individual providers, single wards.
National policy and regulation
| Organisation | What SocialOptic does |
|---|---|
| MHRA | The Medicines and Healthcare products Regulatory Agency runs its public consultations on SurveyOptic. surveys.mhra.gov.uk is powered by SurveyOptic from SocialOptic, and we are named on the government privacy notices. |
| DHSC | The Department of Health and Social Care holds a standing contract with SocialOptic to process the data from its online surveys and consultations, run under gov.uk. |
| Patient Safety Commissioner | Ran the statutory Principles of Better Patient Safety consultation, required under the Medicines and Medical Devices Act 2021, on the SocialOptic platform. |
Providers and systems
| Organisation | What SocialOptic does |
|---|---|
| NHS SBS | SocialOptic is a supplier on the NHS Shared Business Services Patient and Citizen Communication framework, Lot 5, covering patient and citizen experience including the Friends and Family Test. |
| UCLH | University College London Hospitals uses a branded SurveyOptic platform for its patient and service surveys, currently serving the Camden musculoskeletal service. |
Wards, services and the workforce
| Organisation | What SocialOptic does |
|---|---|
| Cygnet | Uses SurveyOptic for patient experience surveys, and for its People’s Councils we record the minutes and track the actions, closing the loop from ward to board. |
| CQC | The Care Quality Commission produced its CQC People Survey on our platform: its own organisation-wide staff engagement survey. |
Why trust us with this
SocialOptic holds ISO/IEC 27001:2022 and ISO 9001:2015. All data is hosted in the UK. We have been on the government’s G-Cloud framework for eight consecutive waves since 2015, and we have served government, health and education for more than fifteen years.
Why we back the National Lived Experience Awards
The National Lived Experience Awards have run since 2013. They started with service users at Cygnet Hospital Derby who wanted to recognise what their peers were achieving, and they have grown into a national event. The 2026 awards are on Wednesday 23 September, organised by service users and residents with Cygnet’s events team.
What makes them worth supporting is the rule at their centre. Every nomination must be co-produced with service users or residents, and projects delivered solely by staff are not eligible. That is the same principle our software is built around. The categories run from the Outstanding Leadership Award through to the Social Care Star Award and the Mark Britton Service User Choice Award, voted on the day.
We are proud to support an event that is run by the people it celebrates. It is about the clearest statement we can make of what we think this work is for.
Common questions
- What is lived experience in health and care?
- Lived experience is the first-hand knowledge someone has of a condition or a service because they have lived through it. In health and care it includes patients and service users, their carers and families, experts by experience, and frontline staff. It is treated as a form of evidence in its own right, alongside clinical and operational data.
- What is the Friends and Family Test?
- The Friends and Family Test (FFT) is a national NHS feedback tool that asks people about their experience of a service shortly after they have used it. Every NHS provider in England is expected to offer it. It gives a continuous, near-real-time read on patient experience that sits alongside more detailed surveys.
- What is the difference between patient experience and patient satisfaction?
- Satisfaction asks whether someone was happy. Experience asks what actually happened to them: whether they were kept informed, treated with dignity, involved in decisions about their care. Two people can report the same satisfaction score and completely different experiences, which is why experience data is the more useful of the two when you are working out what to change.
- What is co-production, and what makes a People’s Council count as evidence?
- Co-production means the people who use a service helping to design and run it, as equal partners with staff, rather than being consulted once the decisions are already made. A People’s Council is a standing forum of service users that does that work. It counts as evidence when its discussions are recorded, its recommendations are tracked, and you can show what changed as a result. Minutes and action tracking are what turn a meeting into an audit trail.
- How do you reach service users and frontline staff who do not sit at a desk?
- Through a mix of routes rather than one. A survey can be completed on a phone, on a shared tablet on a ward, on paper, or with help from a member of staff or an advocate. The point is to drop the assumption that everyone has an email address and a quiet moment at a computer, because in health and care a lot of people have neither.
See it working on your own kind of data
The quickest way to understand what SocialOptic does is to see it running on the sort of feedback you already collect. Book a demo and we will walk you through it.
Request a demoRelated reading
- SocialOptic appointed to the NHS SBS Patient Experience framework
- How computers learnt to read: free-text analysis at scale
- There’s something we need to tell our word clouds
- Why your organisational culture is your operating model
- Beyond the standards: continuous security assurance with ISO 27001 and ISO 9001