From start up to scale up to grown up.

Tools for the journey….

We harness the power of human data with data science and web technology

to boost productivity, reduce risk and deliver cultural change.

From compliance and security, to employee engagement and digital transformation,

we will help you to make the right decisions to succeed.


Human-centric big data management, people analytics and decision making insight.
Driving digital transformation, from regulatory compliance to global innovation and collaboration.
Enterprise grade data collection, management and analytics for employee engagement, lead generation, customer satisfaction and compliance. Minimise the work involved in data collection and management, with automated reporting and life cycle managemnt.


Map and visualise dependencies, flow and relationships, to ensure first things really come first, identify pinch points and critical flows.


Clear, collaborative and accountable data-driven decision making. Supporting stakeholders, managing risk and accelerating decisions.

Milestone Planner

Collaborative, outcome and timeline driven planning, for teams and organisations.


SocialOptic is about analysing human attitudes and behaviours to create more effective and sustainable organisations. We develop platforms that combine data science, machine learning, data visualisation and psychology to create solutions that generate strategic insights.

We help organisations make better, data-driven, decisions.



By putting people at the centre of systems, connected by collaborative web-based technology, we harness the power of conversational data to generate insights and improve organisational learning. Our tools enable effective collaboration, create new knowledge and insights, and identify and manage risks.


Getting to Better Business

When SocialOptic was founded, we thought as much about HOW we would do business as WHAT business we would do. While our products and business model have evolved in the years that have followed, the kind of business we want to be has not changed. To us it is...

Business Continuity Statement

In short, whilst these are deeply challenging times, not much has changed operationally for SocialOptic in the last few weeks. SocialOptic has been a ‘remote first’ company since it was founded, over 10 years ago. All of our team and associates are home-based and have...

Engaging Remote Workers – communication for frontline staff

Last week, Redefining Communications published the results of an intensive piece of research that came out of our partnership looking into communicating with remote, desk-less workforces. Understanding how these workers are served by the communications channels is a...

Measuring Employee Engagement

Get right to the bottom of measuring employee engagement. There are whole books devoted to it, but the basics are quick to grasp. The October edition of Voice Magazine, from the IoIC, has an extensive article titled "All in good measure" on the topic. It is a...

Transforming Business with Technology

September saw The Telegraph hosting a panel discussion at their London offices on using technology to transform smaller businesses. The panel included Raja Saggi (head of SMB marketing, UK and Ireland, Google), Luke Hughes (co-founder, Origym), Shashi Verma (Chief...

Everybody PANIC!

What if you could have a machine that could create an infinite (or at least unlimited) improvement in your business? Let's call it "The Infinite Improvement Machine".  Sounds interesting perhaps? Intriguing even? But perhaps you are feeling a little skeptical?...